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Refresher Course for Casual Announcers

Private FM channels, assuming to sustain themselves on the strength of their 'jockeys' and abstract content can never eclipse the potential and prowess of public broadcasting system of All India radio in India. They can neither match the range, reach and diversity of their programmes with commercial tendencies dominating their standpoints." This was stated by Mr B.C. Panwar, Station Director of All India Radio, Jalandhar, while presiding over a Refresher Course, organised for the casual announcers by the Patiala Station of AIR in collaboration with the Journalism and Mass Communication Department of Punjabi University here today. While gracefully accepting the challenge from the private counterparts of FM Radio Stations, Mr Panwar regretted the occasional crossing of boundaries of mannerism by their presenters.
While inaugurating the Course, Dr Gurmeet Singh Maan, HoD of Journalism and Mass Communication, said that "finding ourselves at cultural crossroads, the private FM stations were making futile attempts to erode our cultural ethos with their gibberish". While referring to Netaji Subhas Chander Bose's statement, in which he had described All India Radio, during the pre-independence era as "Anti Indian Radio, Dr Maan said that the present private FM radios stations were not doing a better job. Their existence, he said, was like that of a "lollypop or chewing gum" which has the potential of charming the audience for a while ultimately losing its taste and flavour. Majority of the RJ listeners, including that segment for which their programmes were specifically designed, have already started feeling disillusioned with their content and presentation as sometimes touch the crests and troughs of vulgarity, Dr Maan added.
Mr Aamarjit Singh Waraich, Station Head of AIR, Patiala, said that the private channels can never match the credibility and integrity of public broadcasting systems as the former care a fig for the social responsibility role of media in India. It is because of this fact that the AIR audience was increasing with each passing day even as the private channels were now compulsively resorting to "corporate social responsibility" patterns to retrieve their base. Mr Waraich agreed with the statement of Dr Harjinder Walia, Reader in the Journalism Department, that All India Radio has always played a significant role in crises situations.
Later, the students of Journalism and Mass Communication were exposed to a one-hour live interactive roadshow programme, conducted by Mr Waraich, in which University's Provost, Dr Balwinder Tiwana, Patiala traffic incharge, Mr Gurcharan Singh and NSS coordinator, Dr Paramvir Singh gave answers to the queries and clarified the doubts of the University students on various issues. AIR presenters, Mr Birinder Singh and Ms Sukhjit Kaur also participated in the programme.

 
 

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